Europe is a continent of breathtaking diversity, where ancient cities, rolling countryside, and vibrant cultures blend seamlessly. Whether you’re drawn to the romantic canals of Venice, the rugged coastlines of Croatia, or the bustling streets of Berlin, traveling through Europe is an experience that stays with you forever. For those who want to explore while supporting local economies, booking your trip through European-owned businesses adds a layer of authenticity and connection to the places you visit.
From the moment you start planning, you’ll find that Europe offers a wealth of homegrown options for every aspect of your journey. Whether it’s hopping on a high-speed train, checking into a charming boutique hotel, or flying with a budget airline, choosing European companies ensures your travel dollars stay within the continent, supporting local jobs and industries.
Step 1: Planning Your Itinerary with European Tools
Before you book anything, start by mapping out your journey using tools designed by Europeans, for Europeans.
Omio (Germany) is a powerful platform that allows you to compare and book transportation options like trains, buses, and flights between cities across Europe.
Omio also owns Rome2rio, making it a comprehensive resource for planning your route, including estimated travel times and costs. By using European-based tools, you’re supporting businesses that understand the intricacies of travel within the continent, from regional rail passes to local bus.
Step 2: Booking Transport to Your Destination
By Air: Fast and Affordable Connections
If you’re traveling from outside Europe or covering long distances, flying is often the most efficient option. Europe boasts a vibrant market of budget airlines, many of which are locally owned and operated:
- Wizz Air (Hungary) is ideal for ultra-low fares, especially in Eastern Europe.
- Ryanair (IE) balances affordability with customer service, making it a popular choice for short-haul flights.
- Transavia (Netherlands/France) offers reliable flights with a focus on Southern Europe and North Africa.
- Vueling (Spain) connects major cities across Spain and Europe, with a strong presence in Mediterranean routes.
For full-service options, consider flag carriers like Lufthansa (Germany), Air France/Flying Blue (France), or KLM (Netherlands), which offer extensive networks and premium services.
By Train: Scenic and Sustainable Travel
Europe’s rail network is one of the best in the world. SNCF (France) stands out as a leader in high-speed rail travel, operating the famous TGV trains that connect major cities like Paris, Lyon, and Marseille, as well as international destinations.
SNCF’s commitment to sustainability and comfort makes it a top choice for travellers looking to explore France and beyond efficiently.
Other national rail services include SNCB/NMBS (Belgium), NS (Nederlandse Spoorwegen) (Netherlands), Renfe (Spain), and Deutsche Bahn (DB) (Germany). Each of these companies offers extensive domestic and international services, including high-speed connections that make intercity travel quick and convenient.
Once you’ve arrived at your destination, local transport is key to exploring like a true European. Many cities have excellent public transportation systems, including trams, metros, and buses. For intercity travel, regional trains and buses are often the most convenient and affordable options.
- FlixBus (Germany) offers budget-friendly bus services across 30+ countries, perfect for short trips or exploring rural areas.
- BlaBlaCar (France) is a popular ridesharing platform that connects drivers with empty seats to passengers traveling the same way, offering a unique and often more personal way to travel between cities.
- Bolt (Estonia) is another innovative option, providing ride-hailing services in many European cities, as well as scooter and bike rentals for short-distance travel.
Step 4: Booking Your Stay with European Hospitality
Why Book Directly with Local Hotels?
When it comes to accommodation, Europe offers a wealth of locally owned and operated options. Booking directly with hotels and not through global platforms like Booking.com (U.S.-owned) or Expedia (U.S.-owned) will ensure that more of your money stays within the local economy. Many European hotels also offer better rates, perks, or upgrades when you book directly through their websites, as they avoid paying commissions to third-party platforms.
European-Owned Hotel Chains and Brands
Europe is home to some of the world’s most iconic and trusted hotel brands, many of which are deeply rooted in their local communities:
Accor (France) – Global Hospitality Leader
Accor is one of Europe’s largest hospitality groups, Accor owns a diverse portfolio of brands, from luxury (Sofitel, Pullman) to budget (Ibis, Formula 1).
Founded in France, Accor has a strong presence across the continent and is committed to sustainable and community-focused tourism.
Motel One (Germany) – Stylish Budget Design Hotels
Motel One is a German-owned chain known for its affordable yet stylish hotels, often located in city centers across Germany, Austria, Belgium, and the UK.
Nemea Appart’Hôtel (France) – Serviced Apartment Specialist
Nemea offers a home-away-from-home experience with fully equipped kitchens and spacious living areas.
Their properties are ideal for families, groups, or travellers planning longer stays, and they emphasize local integration, often partnering with regional businesses for authentic experiences.
Pestana Hotel Group (Portugal) – Luxury and Beachfront Specialist
Pestana Hotel Group is a Portuguese-owned chain of luxury hotels offering the best of urban tourism and the best beach resorts, particularly in Portugal, Spain, and beyond.
Their properties often feature stunning ocean views and high-end amenities, perfect for a luxurious stay.
Some of the hotel are also located in monasteries, castles, convents, forts, manor houses that have been restored and turned into hotels, and are often set in stunning countryside.
Campanile (France) – Reliable Mid-Range Hotel Chain
Campanile is a mid-range hotel chain with locations in France, Belgium, and the UK,
Campanile offers reliable and comfortable accommodations, often in convenient locations near major transport hubs.
Yet, it is not 100% European as it is owned by Louvre Hotel Group (which is owned by Jinjiang International, a Chinese company).
Step 5: The Alternative of All-Inclusive Trips
If you prefer a hassle-free experience where everything is taken care of, European companies offer a variety of all-inclusive packages. These options are perfect for travelers who want to relax and enjoy their trip without the stress of planning every detail.
- TUI (Germany): Europe’s largest tour operator, TUI offers a wide range of packages, from beach holidays in Spain and Greece to cultural tours in Italy and France. Their all-inclusive options often include flights, accommodations, meals, and even excursions, so you can enjoy a seamless experience from start to finish.
- Voyage Privé (France): A members-only platform, Voyage Privé provides exclusive deals on luxury hotels, city breaks, and all-inclusive resorts. Their curated selection ensures high-quality experiences at competitive prices, often including unique perks like spa credits or private transfers.
All-inclusive trips are especially popular for families, couples, or anyone looking to simplify their travel plans. They’re also a great way to explore multiple destinations in one trip, with the peace of mind that comes from knowing everything is already arranged.
Why Choose European-Owned Services?
Local Expertise and Authenticity
European companies bring unparalleled local knowledge to your travels. They understand the best times to visit hidden gems, the most authentic restaurants, and the unique cultural experiences that make each destination special. By choosing local businesses, you’re gaining access to insights and recommendations that can transform your journey into something truly memorable.
Supporting Local Economies
When you book with European-owned businesses, you’re directly contributing to the local economy. Your spending helps sustain jobs, preserve traditions, and support the communities that make Europe so vibrant. It’s a way to ensure that the places you love to visit remain thriving and authentic for future travelers.
Convenience and Integration
Many European platforms integrate multiple services into a single booking, making it easier to plan and enjoy your trip. Whether you’re using Omio to book a train or TUI to plan a package holiday, these companies streamline the process, so you can focus on the most important part: experiencing Europe.
Your European Adventure Awaits
Europe is a continent of endless possibilities, and by choosing local businesses for every step of your journey, you’re creating a meaningful connection to the places you visit. From the moment you book your transport to the time you check into a locally owned hotel, every decision you make can deepen your experience and support the communities that make Europe so special.
So start planning, embrace the local experience, and get ready to create memories that will last a lifetime. Whether you’re exploring the historic streets of Rome, relaxing on a beach in Croatia, or skiing in the French Alps, Europe’s local businesses are here to make your trip unforgettable.
