In recent years, there has been a growing trend towards supporting local businesses and seeking alternatives to global e-commerce giants like Amazon and eBay. Europe is home to a variety of online marketplaces that cater to diverse shopping needs, from fashion to electronics. In this article, we will explore some notable European alternatives to Amazon and eBay that offer unique products and a seamless shopping experience.
1. Zalando (Europe) – Your premier destination for fashion and lifestyle
Zalando stands as Europe’s leading online fashion platform, offering an extensive range of clothing, footwear, and accessories for men, women, and children. With a strong presence in 17 European countries, Zalando provides a seamless shopping experience characterized by free shipping and hassle-free returns. The platform is renowned for its extensive collection of fashion brands, catering to various styles and preferences. Zalando’s user-friendly interface and mobile app make it easy for customers to browse and shop on the go. Additionally, Zalando is committed to sustainable fashion initiatives, promoting environmentally friendly practices within the fashion industry.
One the Zalando website, it is easy to identify the origin of products by clicking on ‘manufacturing details’. The website then shows the name of the manufacturer and its country of origin.

2. Spartoo (Europe) – A hub for footwear and fashion enthusiasts
Spartoo is a well-known European online marketplace specializing in shoes, clothing, and accessories. Boasting over 1,500 brands and a presence in 30 countries, Spartoo offers competitive prices and a vast selection of products to suit every taste and budget. The platform is particularly popular among fashion enthusiasts seeking the latest trends and styles. Spartoo frequently provides discounts and sales, allowing customers to enjoy significant savings on their purchases. With fast and reliable shipping, Spartoo ensures that customers receive their orders promptly and in excellent condition.
The Spartoo website also clearly shows the origin of all products directly on the product page with the ability to click for details.

3. Cdiscount (France) – A diverse range of products at competitive prices
Cdiscount is a French e-commerce giant that offers a diverse range of products, including electronics, home appliances, fashion, and more. As one of the largest online marketplaces in France, Cdiscount provides competitive pricing and frequent promotions, making it an attractive option for budget-conscious shoppers. The platform’s user-friendly interface and robust customer support ensure a smooth and enjoyable shopping experience. Whether you’re looking for the latest gadgets or stylish home decor, Cdiscount has something for everyone.
Careful though as like in Amazon, it is very hard to find the origin of some products – it is not clearly displayed on the product pages. Some research may be required. Check this article for some tips on how to do this.
4. Otto (Germany) – A versatile online shopping destination
Otto is one of Germany’s largest online retailers, offering a wide range of products, including fashion, electronics, home goods, and more. With a strong focus on customer satisfaction and a user-friendly interface, Otto provides a seamless shopping experience with fast and reliable delivery. The platform is known for its extensive product range and competitive pricing, making it a popular choice for shoppers in Germany and beyond. Otto’s commitment to quality and innovation ensures that customers have access to the latest trends and technologies.
Just like Zalando, Otto displays the origin country of product when clicking on the detail link.

5. Fnac (France) – A cultural hub for electronics and entertainment
Fnac is a well-known French retailer specializing in electronics, books, music, and entertainment products. With a strong presence in France and other European countries, Fnac offers a wide range of products at competitive prices. The platform is particularly popular among culture and technology enthusiasts, providing access to the latest gadgets, books, and multimedia content. Fnac’s user-friendly interface and commitment to customer satisfaction ensure a smooth and enjoyable shopping experience. Whether you’re looking for the latest bestseller or cutting-edge electronics, Fnac has something for everyone.
In the detailed description of the products, you can find the origin country. But sometimes it is not very detailed… Here only showing that the product is not made in Europe for example.

6. Bol.com (Netherlands) – A comprehensive online retail experience
Bol.com is a Dutch online retailer that offers a vast selection of products, including books, electronics, toys, and more. As one of the largest e-commerce platforms in the Netherlands and Belgium, Bol.com provides a comprehensive online retail experience with competitive pricing and fast delivery. The platform’s extensive product range and frequent promotions make it an attractive option for shoppers seeking variety and value. With a commitment to customer satisfaction, Bol.com ensures a smooth and enjoyable shopping experience for all.
Yet, the website doesn’t always clearly show the origin of the products so do your own research!
7. Allegro (Poland) – Central and Eastern Europe’s go-to online marketplace
Allegro is Poland’s largest online marketplace, offering a wide variety of products ranging from electronics to fashion and home goods. With a user-friendly interface and a strong focus on customer satisfaction, Allegro is a popular choice for shoppers in Central and Eastern Europe. The platform provides a seamless shopping experience with easy returns and reliable customer support. Whether you’re searching for the perfect gift or everyday essentials, Allegro has a vast selection of products to meet your needs.
Like CDiscount and Bol.com, the website doesn’t always clearly shows the origin country of products so be careful before buying.
Honorable Mention: Rakuten (Global) – A global marketplace with a local touch
While Rakuten is a global e-commerce platform with roots in Japan, it has a significant presence in Europe and offers a wide range of products, from electronics to fashion and home goods. Rakuten is known for its cashback program, which allows customers to earn rewards on their purchases. The platform’s user-friendly interface and commitment to customer satisfaction make it a popular choice for shoppers worldwide. With a diverse range of products and competitive pricing, Rakuten is a great alternative for those looking to support a global marketplace with a local touch. Yet, just like a few of the alternatives above, the origin of products is not always shown on the product page…
Exploring European alternatives to Amazon not only supports local businesses but also offers a unique shopping experience with a wide range of products. Whether you’re looking for fashion, electronics, or home goods, these top European marketplaces have something for everyone. Embark on your shopping journey today and discover the best that Europe has to offer!