Finding baby and toddler toys that are genuinely made in the European Union can be surprisingly difficult. While many global toy brands appear European, a closer look often reveals that their products are manufactured in China, Southeast Asia, or the U.S. — raising concerns about safety standards, environmental impact, and ethical labor practices.
For example, brands like Fisher-Price, VTech, and even Chicco are commonly found in European stores, but most of their production takes place in Asia. Even companies with European heritage — such as Brio (now owned by Mattel) and Lego — manufacture much of their product line outside of the EU.
Parents who want to support local craftsmanship, reduce their carbon footprint, and ensure safer, more ethical toys are often left with the difficult task of researching each brand’s supply chain themselves.
To make your search easier, we’ve compiled a list of 10 reliable toy brands and platforms that are committed to transparency, quality, and sustainability. These companies clearly state where their products are made and uphold EU manufacturing standards — ensuring you get beautiful, ethical, and safe toys you can trust.
Note: Some websites may not ship directly to your country — in those cases, look for official resellers or eco-focused retailers in your region.
1. HABA (Germany) – Timeless, educational wooden toys
HABA is one of Germany’s most respected toy makers, with most of its wooden toys produced in its own factory in Bavaria. For over 80 years, the brand has created games, puzzles, and building blocks that encourage creativity and early learning — always with safety and durability in mind. Yet, check the origin of the product sold by this brand carefully as some are made in China. In most cases, we found that the wooden toys were made in Germany while the ones including plastic where not.
Additionally, buying direct to Haba for European customers is only possible on their German website, otherwise customers will have to find these products sold by resellers. You can review the origin of products sold by the brand in English on their American website.
2. Rêve de Pan (France) – Curated boutique for EU-made toys
Rêve de Pan is an online toy shop offering beautifully designed, ethically made toys and decorations. They feature European artisan brands that meet strict quality and environmental criteria — ideal for parents looking for unique, gift-worthy items made in the EU.
They have a clear labelling on all product pages which makes it be easy to identify the origin of all products and reference a lot of other toy brands manufacturing in Europe.
3. Londji (Spain) – Artistic puzzles and eco-friendly games
Londji brings a creative edge to the world of children’s games and puzzles. Designed and produced entirely in Barcelona, their products combine artistic visuals with sustainable materials — offering beautiful play experiences for both children and adults.
They also have clear labels on the product page for the origin of their products.
4. Jeujouethique (France) – Eco-responsible and ethical play
Jeujouethique is a dedicated retailer of toys made exclusively in Europe. From handmade wooden toys to environmentally friendly board games, this shop promotes small European workshops and brands committed to fair labour and planet-friendly production. They have a great labelling of the origin of products on their product pages.
You can find a lot of the brands from this article on their website, like Londji for example.
5. Grimm’s (Germany) – Montessori and Waldorf-inspired toys
Grimm’s crafts open-ended wooden toys designed to inspire creativity, movement, and imagination. Products are developed in Hochdorf, Germany, and are oiled, dipped in colour, assembled, quality checked, packaged and shipped all over the world from there.
Woodworking is outsourced to small independent companies in Germany and Europe. The largest of these producers is based in Bosnia. This ensures that toys are using FSC-certified wood and non-toxic dyes. These toys are staples in Montessori and Waldorf environments around the world.
6. Wooden Story (Poland) – Heirloom-quality wooden toys
Wooden Story is a family-run brand crafting timeless toys in the Beskidy Mountains of Poland. Their creations are made from FSC-certified wood, finished with beeswax and botanical oils, and packaged without plastic — a perfect blend of nature and design.
You can find these toys at Harrods in the UK!
7. Bruder (Germany) – Realistic vehicles for toddler hands
Bruder makes high-durability trucks, diggers, and construction vehicles for children who love pretend play.
All stages of the production, from idea to production and marketing, are done under one roof at the company’s head office in Fürth, Germany.
The brand also partners with other European cars and truck manufacturers for its models (like Mercedes or Volvo).
8. Sigikid (Germany/Romania) – Plush toys with heart and safety
Sigikid is known for ultra-soft plush toys, comforters, and dolls — many of which are made in Germany and Romania. With OEKO-TEX certified fabrics and rigorous quality standards, Sigikid makes ideal first friends for babies and toddlers.
9. Ostheimer (Germany) – Hand-carved wooden figures
Ostheimer is renowned for its minimalist, hand-carved wooden figures. Each piece is individually cut and painted in Germany using eco-certified wood and natural dyes. These toys are heirloom-quality and deeply rooted in Waldorf educational values.
Figures are crafted by hand, step by step, with purpose and care for children. As a result, these toys carry a high price tag.
10. Lubulona (Spain) – Modular play sets blending architecture and storytelling
Lubulona designs unique wooden cityscapes, tunnels, and vehicles that encourage both constructive and imaginative play.
Their products are made in Barcelona, Spain. They also use eco-conscious materials. Their toys are perfect for open-ended, screen-free play.
Why It Matters: Choosing Toys Made in the EU
At origineu.quest, we know how challenging it can be to find toys and baby products that are genuinely made in the European Union. Many popular brands manufacture their goods in China or the U.S., where safety regulations and labour protections may not match EU standards.
By choosing toys made in the EU, you’re supporting:
- Stricter safety and health regulations
- Eco-friendly materials like FSC wood and organic cotton
- Transparent, ethical supply chains
- Local economies and traditional craftsmanship
Whether you’re shopping for wooden blocks, plush toys, puzzles, or first vehicles, these brands offer high-quality, sustainable alternatives that parents and children will love.
origineu.quest is here to help you discover and support more of these responsible brands. Explore our growing collection of EU-made baby toys, clothing, home goods, and everyday essentials — and shop with confidence, knowing exactly where your products come from.
Support local. Buy better. Choose EU-made.
