In a global market dominated by Asian manufacturing, a select group of European brands is making waves by designing and producing laptops, computers, and accessories within the EU. This shift is not just about supporting local economies; it’s also about ensuring higher standards for quality, sustainability, and data security. For consumers and businesses alike, choosing EU-made electronics means investing in products that are often more customizable, environmentally friendly, and aligned with strict European regulations.
1. Tuxedo Computers (Germany) – Linux Champions with Local Assembly
Tuxedo Computers is a leading German manufacturer specializing in customizable laptops and PCs, with a strong focus on Linux operating systems. The brand is renowned for its commitment to open-source software and user privacy, making it a favorite among tech enthusiasts and professionals who prefer Linux over Windows or macOS.
While most components—such as CPUs, RAM, and storage—are sourced globally, Tuxedo’s final assembly, quality control, and customization take place in Germany. This ensures rigorous build quality and allows for tailored configurations, including a wide range of Linux distributions pre-installed.
2. Schenker Technologies / XMG (Germany) – High-Performance and Customization
Schenker Technologies, operating under the XMG brand, is another German powerhouse known for its high-performance, customizable laptops and desktops.
XMG laptops are designed in Germany and assembled in partnership with Tongfang, a Chinese ODM, but the company emphasizes transparency and user control. XMG’s products are popular among gamers, engineers, and professionals who demand powerful, tailor-made machines. The brand’s focus on modularity and upgradeability—such as user-replaceable components and detailed documentation—sets it apart in a market where many laptops are sealed and non-upgradeable.
3. Slimbook (Spain) – Sleek, Open-Source, and Spanish-Made
Based in Spain, Slimbook specializes in designing and manufacturing sleek, lightweight laptops and ultrabooks that are fully compatible with Linux. The company’s products are assembled in Spain, ensuring quick turnaround times and strong regional support.
Slimbook’s laptops are known for their elegant design, robust build quality, and a focus on open-source compatibility. The brand’s local manufacturing allows for rapid customization and direct engagement with the European tech community, making it a standout choice for users who value both aesthetics and digital freedom.
4. NovaCustom (Netherlands) – Open Firmware and Security-First Laptops
NovaCustom, based in the Netherlands, is a unique player in the European laptop market, offering devices with a strong emphasis on open-source firmware, privacy, and customization. Their laptops come with Dasharo (coreboot) firmware, which is open-source and designed to minimize reliance on proprietary blobs. NovaCustom provides extensive customization options, including hardware configurations, keyboard layouts, and even laser-engraved personalization. Their focus on security features—such as anti-tamper measures and support for Qubes OS—makes their laptops ideal for journalists, researchers, and anyone prioritizing digital security and transparency.
5. Thomson (France) – A French Tech Revival
Thomson, a historic French brand, has made a significant comeback in the computer market by relocating part of its laptop and tablet production to France. The company now assembles its medium- and high-end laptops in Revel, Haute-Garonne, with plans to expand production further. Thomson’s devices are designed to meet the needs of both consumers and businesses, offering a range of Windows and Linux-based systems. Notably, Thomson has partnered with SEALSQ to integrate advanced post-quantum security features into its hardware, positioning itself as a leader in secure, EU-made computing.
6. SharkGaming (Denmark) – Custom Gaming PCs and Laptops
SharkGaming, based in Denmark, is a leading Nordic manufacturer of custom gaming computers and laptops. The company is known for its high-performance, tailor-made gaming rigs, designed to meet the needs of both professional gamers and enthusiasts. SharkGaming offers a wide range of configurations, allowing customers to select components that best fit their performance and budget requirements. Their focus on customer service, rapid assembly, and local support has earned them a strong reputation in the Scandinavian gaming community. SharkGaming’s products are assembled in Denmark, ensuring quick delivery and personalized service for European customers.
7. SteelSeries (Denmark) – Premium Gaming Keyboards and Accessories
SteelSeries, a Danish manufacturer, is a global leader in gaming peripherals, including high-performance keyboards, mice, headsets, and mousepads. Known for its innovative designs and durable build quality, SteelSeries products are designed in Denmark and are widely used by esports professionals and gaming enthusiasts. The company’s focus on ergonomics, customization, and cutting-edge technology has made it a favorite among gamers who demand both performance and reliability. SteelSeries’ commitment to quality and user experience is evident in its award-winning product lines, such as the Arctis headsets and Apex keyboards.
8. Cherry (Germany) – The Legend of Mechanical Keyboards
Cherry, headquartered in Germany, is the world’s oldest and most respected manufacturer of mechanical keyboards and switches. The company’s iconic Cherry MX switches, developed in the 1980s, remain the gold standard for mechanical keyboards used by gamers, professionals, and enthusiasts worldwide. Cherry’s keyboards and accessories are designed and manufactured in Germany, ensuring unparalleled quality and durability. The brand’s commitment to innovation and sustainability is reflected in its wide range of products, from gaming keyboards to industrial input devices. Cherry’s long-standing reputation for excellence makes it a cornerstone of the European computer accessories market.
9. Logitech (Switzerland) – Global Peripherals with European Roots
Logitech, headquartered in Switzerland, is a global leader in computer peripherals, including keyboards, mice, headsets, and webcams. While most of Logitech’s manufacturing takes place in Asia, the company’s European heritage and R&D centers in Switzerland and Ireland play a crucial role in product design and innovation. Logitech’s commitment to sustainability and ergonomic design has made its accessories a staple in offices and homes worldwide.
10. Jabra (Denmark) – Professional Audio and Communication Solutions
Jabra, a Danish brand owned by GN Audio, is a global leader in professional audio solutions, including wireless headsets, earbuds, and video conferencing equipment.
While most of Jabra’s manufacturing takes place in China, the company’s design, R&D, and innovation are deeply rooted in Denmark.
Jabra’s products are renowned for their superior sound quality, comfort, and advanced features like active noise cancellation and seamless connectivity. The brand’s focus on both business and consumer markets has made it a trusted name in audio technology, supporting everything from call centers to remote work and esports.
A Bright Future for EU-Made Electronics
The European Union is actively fostering local production through initiatives like the European Chips Act and the Made in Europe law. These policies aim to boost the EU’s sovereignty in semiconductor and electronics manufacturing by providing funding, simplifying regulations, and encouraging public procurement of locally made green technologies. By supporting homegrown brands and reducing reliance on imports, the EU is working to create a more resilient and competitive tech ecosystem.
Despite the progress, European manufacturers face challenges such as the reliance on imported components, particularly chips, which limits the extent to which products can be truly “made in the EU”. However, these challenges are balanced by significant opportunities. European brands are leading the way in sustainability, with many adopting eco-friendly designs and recycling programs that align with the EU’s strict environmental regulations. Local production also allows for greater customization and faster response to market demands, giving European manufacturers a unique edge.
European brands like Tuxedo, Schenker/XMG, Slimbook, NovaCustom, Thomson, SteelSeries, Cherry, and Logitech are proving that high-quality, innovative laptops, computers, and accessories can be successfully manufactured within the EU. Supported by progressive policies and a growing emphasis on sustainability and digital sovereignty, these companies are not only creating jobs but also setting new standards for the tech industry. As the EU continues to invest in its manufacturing capabilities, the future looks promising for consumers and businesses seeking reliable, locally made electronics.
