Valentine’s Day, celebrated each year on February 14th, traces its origins to ancient Roman traditions and the legend of Saint Valentine, a priest who defied an imperial ban on marriages for young soldiers. Over the centuries, this day has evolved into a global celebration of love, passion, and connection. And what better way to honor this day than with the timeless gift of lingerie—a symbol of intimacy, allure, and self-expression?
The history of lingerie in Europe is as rich and layered as the lace itself. The concept of intimate apparel as we know it today began to take shape in the 16th century, when corsets became a staple of women’s fashion in France and Italy. These early garments were not just about aesthetics; they were symbols of status, femininity, and even social rebellion. By the 19th century, the invention of the brassiere in France marked a turning point, liberating women from the constraints of corsetry and paving the way for the comfortable, stylish lingerie we cherish today. Europe remains at the forefront of lingerie innovation, blending centuries of craftsmanship with modern sustainability and inclusivity.
European lingerie brands are renowned for their craftsmanship, sustainability, and ability to blend tradition with modern design. From the romantic ateliers of Paris to the innovative workshops of Berlin, Italy, Hungary, Romania, and beyond, these brands offer pieces that celebrate the beauty of love and the human form. This Valentine’s Day, discover our curated list of the top 10 European lingerie brands, each offering something unique for you or your loved one.
1. Anekdot (Poland) – Sustainable Luxury with a Story
Anekdot is a Berlin-based brand that transforms surplus materials into high-quality, limited-edition lingerie, swimwear, and loungewear. Their production takes place in Berlin and a small, women-owned factory in Poland, supporting local craftswomen and reducing their carbon footprint. Anekdot’s designs are feminine, elegant, and infused with a touch of nostalgia, perfect for those who value sustainability and style.
Anekdot also re-purpose high-quality materials from the fashion industry, such as leftover stock, end-of-line goods, and blends to make its products.
2. Saeta Paris (France) – Minimalist Elegance, Made in France
Saeta Paris is a French lingerie brand that prides itself on creating elegant, minimalist, and sustainable lingerie. All of their products are designed and manufactured in France, ensuring the highest standards of quality and craftsmanship.
Saeta Paris focuses on using eco-friendly materials and ethical production practices, making their collections ideal for those who appreciate timeless design and responsible fashion. Their pieces are designed to celebrate the natural beauty of the body, offering both comfort and sophistication.
3. Olly Lingerie (Italy/Hungary) – Sustainable and Sensual
Olly Lingerie is designed in Paris and ethically produced in Hungary under fair working conditions. The lace comes from different countries within Europe (eg. Germany and Italy). The brand’s commitment to sustainability and comfort makes it a standout for eco-conscious romantics.
Olly’s collections are both sexy and comfortable, with playful details and feminine cuts that are perfect for everyday wear or special occasions. All materials are sourced from Europe, ensuring a minimal carbon footprint and adherence to ethical labour practices.
4. Savara Intimates (Romania/Netherlands) – Ethical and Adjustable Comfort
Savara Intimates is dedicated to creating sustainable, body-positive lingerie and swimwear. Their pieces are ethically made in Romania and Latvia, using soft, stretchy, and eco-friendly fabrics like Tencel and recycled lace.
Savara’s signature adjustable straps and reversible swimwear offer a perfect fit and versatile style, ideal for those who value both comfort and responsibility. The brand’s commitment to ethical production and transparency ensures that each piece is crafted with care and respect for the environment.
5. Frija-Omina (Germany) – Fair, Organic, and Locally Made
Frija-Omina is a German brand specializing in organic underwear, swimwear, and loungewear. All products are made locally in Brandenburg, Germany, using organic cotton, recycled nylon, and plastic-free packaging.
Frija-Omina’s commitment to fair trade and sustainability makes it a perfect choice for those who want to celebrate love ethically and stylishly. The brand’s focus on local production and eco-friendly materials ensures that each piece is both beautiful and responsible.
Special Mention: Aubade (France) – Luxury and Sensuality
While the French iconic brand Aubade is celebrated for its bold, elegant designs and luxurious materials. Yet, it’s important to note that some of its production takes place outside of Europe (Madagascar, Tunisia & China). Only a few steps in the manufacturing process is sometimes made in Europe (Italy or France). To check, they have a great traceability powered by the French company Fairlymade.
However, the brand’s commitment to French design and sensuality remains unmatched, making it a popular choice for those seeking a touch of Parisian allure.
Celebrate Love with EU-Made Lingerie
This Valentine’s Day, let the art of European lingerie enhance your celebration of love. Whether you’re treating yourself or surprising a partner, these top European brands offer something truly special—pieces that combine craftsmanship, comfort, and romance. From the sustainable luxury of Anekdot to the timeless elegance of Saeta Paris, EU-made lingerie is the perfect way to express your affection and indulge in the beauty of love.
