Toothpaste as we know it today has a rich history that spans thousands of years and multiple civilizations. The ancient Egyptians are often credited with creating the first toothpaste-like substance around 5000 BC, using a mixture of crushed eggshells, pumice, and myrrh. The Greeks and Romans later refined these early formulas, adding abrasives like crushed bones and oyster shells. However, it was in 19th-century Europe that toothpaste truly evolved into the modern product we recognize today.

In 1850s England, Dr. Washington Sheffield introduced the first collapsible toothpaste tube, revolutionizing how toothpaste was stored and used. This innovation quickly spread across Europe, where brands began experimenting with different formulas to address specific dental needs—whitening, sensitivity, gum health, and fresh breath. The diversity of toothpaste brands we see today is a result of this European tradition of innovation, combined with advancements in dental science and consumer demand for specialized oral care solutions.

Europe’s long-standing commitment to quality, natural ingredients, and scientific research has made it a global leader in toothpaste production. From luxury Italian pastes to clinically proven German gum care formulas, European brands continue to set the standard for oral hygiene worldwide.

Top 10 European Toothpaste Brands Made in the EU

Here’s a curated list of the best European-made toothpaste brands, each representing a different country and offering unique benefits:

1. Lacalut (Germany) – The Gum Care Specialists

Lacalut is a German brand renowned for its focus on gum health, offering toothpastes specifically formulated to combat bleeding gums, periodontitis, and gingivitis. All Lacalut toothpastes are made in Homburg, Saarland, and carry the “Made in Germany” quality seal, ensuring high standards of efficacy and safety. If you struggle with gum sensitivity or inflammation, Lacalut’s clinically proven formulas provide targeted relief and long-term protection.

2. Marvis (Italy) – The Luxury Italian Experience

Marvis transforms brushing into a sensory experience with its 100% Italian-made toothpastes, crafted in Florence.

Known for unique flavors like jasmine mint, ginger mint, and licorice, Marvis combines stylish packaging with high-quality ingredients.

It’s the perfect choice for those who want to elevate their daily routine with a touch of Italian elegance and indulgence.

3. Elgydium (France) – The Dental Expert’s Choice

Developed by Pierre Fabre Laboratories, Elgydium offers specialized solutions for sensitive teeth, gum problems, and whitening.

All products are made in France, with some carrying the “Origine France Garantie” label. Elgydium is trusted by dentists for its scientifically formulated, effective care, making it ideal for those with specific dental concerns.

4. Weleda (Switzerland/Germany) – The Natural Heritage

Weleda’s toothpastes are crafted with natural ingredients like ratanhia root, calendula, and sea salt, and are manufactured in Switzerland and Germany.

The brand is a pioneer in natural oral care, offering fluoride-free, SLS-free options that are gentle yet effective. Weleda is perfect for eco-conscious consumers seeking a holistic approach to dental hygiene.

5. Parodontax (Germany) – The Gum Health Innovator

Originally developed by a German dentist in 1937, Parodontax specializes in gum health, using sodium bicarbonate and herbal extracts to reduce plaque and bleeding gums.

The brand is now owned by the British company GSK and continues to be a leader in gum care, with products clinically proven to improve gum health.

6. Sensodyne (United Kingdom) – The Sensitivity Solution

Sensodyne, now part of Haleon, is the world’s leading brand for sensitive teeth. Its toothpastes are formulated with potassium nitrate and NovaMin to relieve tooth sensitivity and protect enamel.

Sensodyne is widely recommended by dentists and is manufactured in the UK, ensuring high-quality standards.

7. Vademecum (Sweden/France) – The Organic Pioneer

With roots in Sweden and now based in France, Vademecum is the #1 organic toothpaste brand in France.

Its products are made with at least 98% natural ingredients, certified organic by Ecocert, and free from artificial additives. Vademecum is ideal for those who prioritize natural, eco-friendly oral care.

8. Splat (Latvia) – The Natural Innovation

Splat’s European operations are based in Latvia, and many products are manufactured in Bulgaria for the EU market.

Splat is known for its natural, bioactive ingredients, such as coconut oil, pineapple extract, and hydroxyapatite, which gently whiten teeth and strengthen enamel. The brand is popular for its innovative, chemical-free formulas.

9. Pasta del Capitano (Italy) – The Herbal Tradition

Pasta del Capitano is an Italian brand known for its herbal toothpastes, which combine traditional Mediterranean ingredients like myrrh, chamomile, and propolis. These natural formulas are designed to soothe gums, fight plaque, and freshen breath without harsh chemicals.

Pasta del Capitano is ideal for those who prefer a natural, herb-based approach to oral care.

10. Urtekram (Denmark) – The Scandinavian Natural Choice

Urtekram is a Danish brand known for its organic and natural toothpastes, made with ingredients like aloe vera, sea salt, and essential oils.

Their products are certified organic, vegan, and free from synthetic additives, making them a great choice for those seeking a pure, eco-friendly oral care experience.

Why Choose European-Made Toothpaste?

European toothpaste brands are celebrated for their commitment to quality, innovation, and natural ingredients. Whether you need gum care, sensitivity relief, whitening, or organic formulas, there’s a European brand tailored to your needs.

By choosing EU-made toothpaste, you’re supporting brands that prioritize sustainability, scientific excellence, and consumer well-being.